Fashion


Monday Inspiration

Monday Inspiration

The heat is now dropping below zero and it is time to bring out the warm clothes; scarfs, hats and jackets. I was helping my in-laws moving early this fall and they gave me a gorgeous sheepskin shearling jacket that I have been dying to put to use and now is the perfect time. This type of jacket doesn’t seem to ever go out of style in my opinion.  I found some inspiration picks for you to feast on.         Follow my blog with Bloglovin


Current Cravings

Current Cravings

I have really been into wearing hats in the past few years. Everything from Fedora hats to Caps over to casual Beanies. Now, however, I am pretty keen to jump on the fur trend that is on the rise. The weather in Iceland is getting cooler and with fur hats like these, I know I wont feel the cold at all.   Check out FELDUR and Eggert Feldskeri they have a wide selection of all things fur.  


Fashion Spread  by Brandon Andre

Fashion Spread by Brandon Andre

How did you become interested in photography and how old were you? When I was 16 years old, I discovered that photography was something I was naturally good at and I decided to do it as a hobby. Well actually, it was mainly as a means to attract the attention of a girl I liked for a long time. In high school I began shooting all of the pretty girls to get her attention. Eventually, I got her attention and I took her photos, but along the way I figured out that fashion photography was a direction I wanted to take. It is a career that compliments my personality because it is creative and not routine. Plus, if you are successful, the life is pretty sensational. How did you start your career and what obstacles did you have to overcome to get where you are now? After I got a little ‘famous’ in my hometown for being everyone’s photographer, I decided it was time for me to move up the ladder and start shooting models in LA. When I graduated, I reached out to small agencies and did my first test shoot. As I began to work on my portfolio, I interned for a couple of fashion photographers in LA. Those internships helped cultivate in me the tenacity to become successful. From there it was a matter of trial and error with shooting models, mastering lighting, building a team, and then shooting amazing material. Where do you get your inspiration from? Locations. I love travelling and exploring. I have this idea that I want my work to be a merge of Vogue and National Geographic, so locations have become a staple in my work that I hope to expand upon in the coming years. This shoot in particular is completely…


Murder, she wrote – Eygló Margrét Lárusdóttir

Murder, she wrote – Eygló Margrét Lárusdóttir

PHOTOS by Rafael Pinho Eygló Margrét Lárusdóttir, a designer from Kiosk, is releasing her next collection. The collection is inspired by the TV series ‘Murder, She Wrote’ which was a very popular ­ series in Iceland when she was a child. Knitted wool dresses with outlines of dead bodies, lazer-cut ultrasuede ­ fabric with weapon patterns and a Jessica Fletcher biker jacket are some of the pieces you can expect to find in the new ­ collection. Stop by her shop, ­ Kiosk at Laugavegur 65, to explore  what some of the best fashion designers in Reykja­vík have to offer. www.eygloreykjavik.com www.kioskreykjavik.com


Fashion Graduation Show

Fashion Graduation Show

Last Thursday RFD stopped by the graduation ceremony for the fashion students of Listaháskóli Íslands ( Iceland Academy of Arts ) . The show was so fantastic, we have a lot of creative people here in Iceland. Here are a few photos from the show. Photos : Kristín Pétursdóttir Instagram : kristinpeturs_lapassionista


Twin Within  Fair Trade Fashion

Twin Within
Fair Trade Fashion

The young and talented Kristín Maríella is the creative force behind Twin Within. Over the past few years, she’s created unusual, handmade necklaces that attract attention wherever they’re worn. Kristín lives in Singapore with her husband and daughter and was educated as a violinist, although today she spends all of her time designing and developing Twin Within, caring for her daughter, and enjoying all that life has to offer. The adventure began in 2012, when Kristín and her sister introduced the brand’s first product line, which was characterized by large, strikingly-hued statement necklaces composed of atypical materials. These pieces quickly earned well-deserved recognition, not least for the aforementioned materials, which include rope, rubber, metal tubing, and media familiar to the fishing and manufacturing industries. By combining these unrefined materials in a casual way, the sisters were able to create a line of beautiful, feminine necklaces. It was soon obvious that there was a great demand for Twin Within’s jewellery and so the sisters worked day and night making necklaces; the first year, they handmade every last piece themselves. When it came to light that Kristín would be moving to Singapore with her husband and daughter, she decided to take over the brand and take the business to the next level. Soon after, she connected with the Focolare Movement, an Italian organization that operates in the mountainside village of Tagaytay in the Philippines. Focolare is an aid organization that provides stable employment and fair wages to mothers in need. ­Kristín­ and her husband had a good feeling about the organization and so decided to fly into the unknown with their six-month-old daughter in order to familiarize themselves with conditions in the area. To make a long story short, they fell in love with both the place and the activities that Focolare…


All Access to Fashionista

All Access to Fashionista

Svava Johansen is the founder of NTC, the umbrella company for fashion stores Galleri 17, EVA, Kultur, Companys, iGS Skór, and many others. She also recently opened up a new shoe store with her sister called Fló and Fransí in downtown Reykajvík. Check it out! If anyone knows about fashion in Reykja­vík, it’s her, so I sat down with Svava to hear her opinion on Icelandic style and also get some must-have fashion tips. Can you define “Icelandic style” for me?  Icelandic style is unique. In general, people are pretty trendy and well dressed. Young women—the under 30 crowd—tend to mix British trends together with Swedish ones. The outcome is a unique look. Over 30, women dress in a more designed way, still with a lot of British and Swedish influence. Icelandic designers are also becoming popular. What’s special about it? How is it different from other countries?  I think we add a lot more cool shoes and bags to our outfits. We don’t like to dress “sweet” like the French. No, we have an edgier look. Maybe it’s because of our heavy weather, but Icelandic women wear a lot of heavy shoes and ankle boots, more so than Europeans. We also like big wool coats, big scarves, and chunky boots. Everyone of course wants to look different but there’s still a definite “Icelandic” look on the streets. How would you describe your own style?  All my clothes have to be comfortable. I’ve done the “beauty is pain” thing [laughs], but not anymore! I love to wear clothes with beautiful fabrics, and twist classic pieces with more chic things. I try not to be too much of one or another—if I wear a classic jacket, then I twist it with used jeans and high heels or chunky ankle boots. If I…


Reykjavik By Design:  The Creative Minds Behind p3

Reykjavik By Design: The Creative Minds Behind p3

Situated in Miðstræti 12, 101 Reykja­vík, p3 is a studio and store that houses the dynamic Icelandic fashion labels Skaparinn, ASI MAR, Sævar Markús and REY by Rebekka Jónsdóttir. Reykjavík’s local fashion design scene is small but vibrant with designers creating timeless pieces for locals and tourists alike. Designers derive their aesthetic from different sources, but Reykjavík plays a role in the inspiration behind the work. Skaparinn, which translates to “the maker” in English, is a fashion label designed by Dúsa Ólafs­dóttir. Her clothes are created for the sophisticated woman, that’s clever and complex, power­ful and restrained; a woman that wants impeccably tailored, comfortable pieces that feature unique and gorgeous fabrics. Dúsa enhances femininity through the fluidity of the silhouettes, so her designs are clean and elegant. Designer Ási Mar Friðriks­son, who has focused on womens­wear, recently launched his first menswear line, ASI MAR that incorporates a modern silhouette with classical tailoring, blending modernity with classic clean cuts. Ási Mar specializes in contemporary womenswear that’s super stylish and elegant with a focus on clean lines. Sævar Markús Óskarsson’s designs feature tailored pieces mixed with silk dresses for women and a menswear line that uses fine wool and cotton shirts designed to be androgynous, similar to tailored women’s trousers, jackets and coats. His collections, which are mainly classic looks, are inspired by art and are colorful and playful, with deliberate classic cuts and a bit of understated androgyny. Reykjavík Fashion & Design sat down with the three designers to discuss their creations, inspiration and how working in Reykjavík impacts their work. Each of you has a very distinct style. How would you describe your work? Dúsa: The style of my clothes is feminine, modern with luxury fabrics like silk, wool and cashmere. I focus on womenswear and you see a lot of black and white…


Lindex - We make fashion feel good

Lindex – We make fashion feel good

Lindex is an international Swedish fashion brand offering ladies wear, ladies lingerie and children´s wear for the fashion- interested woman. The roots of the company stretch all the way to the year 1954 when two brothers established a ladies lingerie store in the small town of Allingsås in Sweden. The company has grown considerably from the 45 m2 store of those days and now operates over 500 stores in almost 20 countries around the world. Lindex operates five stores in three locations, Smáralind and Kringlan in Reykjavík and Glerártorg in Akureyri.From the beginning, the company has attracted visitors in the hundreds of thousands that have welcomed the Scandinavian design coupled together with an international flair through collaborations like with the world-renowned designer Jean Paul Gaultier and fashion icons Penelopé Cruz and Kate Hudson. Social responsibility Social responsibility is a key aspect to everything that Lindex does, from how it manufactures its clothing, the people that are involved in the process, the fabrics that are used all the way down to how the clothing is disposed of at the end of the cycle. This has been acknowledged for instance with Lindex being one of the 10 largest producers of organic cotton in the world. This February the company took the next step in the successful development of its brand with the introduction of the “We Make Fashion Feel Good” concept. In a clear and substantial way the fashion chain expresses what the Lindex brand stands for and what it offers to its customers. With “We Make Fashion Feel Good”, the fashion chain is communicating its inspiring and affordable fashion in a new way to its customers. The concept is being launched, in all of the company’s markets, by displaying the manifesto in Lindex store windows and online. Going forward, “We Make…


Be one step ahead of the weather

Be one step ahead of the weather

Weather in Iceland can be rough, but we got you covered. Glacier hike or just a walk downtown – here are three high-quality overcoats designed for the famous Icelandic weather.