Fashion


Photoshoot @Oddsson

I sometimes get emails from photographers, writers and other talented people showing me their work. 99 percent of the time I put their contact info in my address book hoping to be able to collaborate with them at some point down the line. Its insane to see how many talented people are out there and I hope all of you guys keep sending me your stuff (rfd@rfd.is) you never know what great things can come out of working togheter. One of these talented people is Olga. Olga is photographer who sent me her pictures from a photoshoot she did at Oddsson – I wanted to show you these amazing pictures.     If you want to know more about Olga check out her Website: olgaurbanek.com and her Instagram: olgaurbanek Photoshoot Photographer: Olga Urbanek Makeup: Þórdís Pálsdóttir Stylist: Díana Rós Hanh Breckmann Model: Bryndís/Eskimo Iceland Location: Oddson Hotel Reykjavik Follow us on Instagram: reykjavikfashion


Hoodie Fever - our top picks of Icelandic Hoodies

Hoodie Fever – our top picks of Icelandic Hoodies

The hoodie has been around for ages – I was a hoodie fanatic when I was a teenager and last year the hoodie made a strong re-entrance and will still be going on strong this year. Everyone and anyone can wear the hoodie – Mark Zuckerberg wears the hoodie , Gandalf wore some sort of a hoodie version in Lord of the Rings and now all the blog stars are wearing them too. This ghetto like fashion trend has so many perks to it, you can wear the hoodie with heels if you are going out on a Friday night or tone it down with sneakers for everyday wear. I love how the hoodie trend seems to fit really well with the Icelandic weather- perfect to keep us warm and snug ( its summer I know , but the heat wave that is raging on in Europe has not reached us yet ). I wanted to write this blog post about Icelandic hoodie designs, there are so many Icelandic brands that are doing their own hoodies, from an independent artists producing their own hoodies, to a hostel all the way back to a clothing brand. I wanted to show you some of the newest hoodies that I have come across and how to wear this stylish yet comfortable trend. 66North: was  founded in 1926 so it is root grown Icelandic company. 66 North specializes in making quality clothing and basically all you can ever need to face every kind of weather -that´s especially good if you live in Iceland. I have a lot of stuff from 66 North and believe me when I say that everything I own from there, lasts for absolutely EVER. This hoodie was seen everywhere at Secret Solstice this summer and we love it too. Sylvia…


Secret Solstice-Street Style: Day four

Secret Solstice-Street Style: Day four

Anderson Pack, Big Sean and Rick Ross were so great last night, as I listened to their music I fell straight in my element and completely forgot how tired I was. Unfortunatly our camera got a little bit wet on saturday so the pictures from the last day are a little bit dark but here you go.      


Secret Solstice-Street Style: Day three

Secret Solstice-Street Style: Day three

We got to Secret Solstice just in time to hear Rottweiler scream “if you have chlamydia raise your hands ?!?” over the crowd  as they started playing the next song  “negla”. The crowd was super energetic and Rottweiler managed to keep the dynamic atmosphere to the max. I was eager to see Prodigy and oh boy they didn’t disappoint, I was actually quite surprised to find out that I recognized a lot more songs than I thought a would. The rain was pouring down but people didnt seem to mind and let the music take over , creating mosh pits everywhere in front of the stage. As usual we took some shots of all the happy people and the great atmosphere at Solstice.  


Secret Solstice-Street Style: Day two

Secret Solstice-Street Style: Day two

Photos by : Mathilde Schmidt & Soren Stubkjær The forecast said that it would rain all day yesterday but at the middle of The Roots Manuva set, the sun broke out and some of my friends who know how quickly the weather can change here in Iceland,  were smart enough to bring their sunnies.  Although the forecast for today says it is to rain all day, I will defiantly bring my sunnies just in case. Foo Fighters were as amazing as expected and at one point Dave Grohl brought out his daughter to play the drums and she defiantly wowed the crowd. Yesterday had a lot of cool looking festival guests and we managed to take some shots of some happy festival guests. Happy independence day everybody !!      


Secret Solstice-Street Style:Day One

Secret Solstice-Street Style:Day One

"Out of a hundred songs to choose from, which one should I end with?" Chaka Khan told the audience while the beat for "Ain´t Nobody" started in the background. The crowd went wild!! Secret Solstice started with a bang last night and the festival guests didn't let the dark clouds bother them one bit. The festival fashion was clearly ´90s inspired, mixed with a dash of glitter and colors. We snapped a few pics of the festival guests and the atmosphere.


What are you wearing for Secret Solstice ?

What are you wearing for Secret Solstice ?

Secret Solstice is upon us and some of you might be wondering what to wear. I am constantly pushing the refresh button on the weather forecast website but unfortunately the rain cloud for both Friday and Saturday are there to stay.  But don´t fret – this just gives us more of a Glastonbury feeling. Thankfully there are ways to dress up , wear a colorful raincoat , boots and still look cool. The key items in my opinion are cool boots and preferably a bright yellow or army green raincoat, hat, cap or a funky bandana, a fanny pack or a cute little bag. Don´t be afraid to put on some creative festival makeup and remember a good lipstick can go a long way. I found a few items at local stores around Reykjavik to get you all prepped and ready to go!! Bandana : Geysir – 5.800 kr Canon Camera: Costco – Prices may vary Lipstick: Mac Crossover Bag: Zara – 5.995 kr Raincoat: 66 North– 19.000 kr Foo Fighters Hoodie: Spúútnik – selection and prices may vary Sunglasses: Húrra Reykjavík – 7.990 kr Chanel perfume travel kit: Hagkaup – 18.299 kr Hunters Rain-boots: Geysir – 23.800 kr And I pinterested some festival pictures for you to draw inspiration from !!!       I pinterested some ideas for you to use as inspiration.  


Current Mood

Current Mood

Tull is often worn as a costume or most common under a skirt but Carrie Bradshaw was the one that introduced me to the new way of wearing Tulle. This statement item for me is something that never goes out of style. I am currently trying to find a skirt to wear to a big party this weekend and I have been searching high and low in shops around Reykjavik. Do you know of any places?    


Pink or Pastel hair ? This is my story

Pink or Pastel hair ? This is my story

I did a post a few weeks back about how I wanted to drastically change my hair. I have always either colored my hair blonde or, like for the past few years, just let the blonde grow out and had it sort of an ombre color. Fríða and Sóley from Reaglo ehf, were kind enough to agree to do some experiments on my hair , since  I had NO idea where to begin. Both girls are professional colorists so I felt really comfortable in their hands. Unfortunately I forgot to take a before picture but they bleached my hair and then colored it full pink.                           I went again a few days later. Sonar Reykjavík ( music festival ) was approaching and now I had blood on my tongue. This time we decided to go more pastel and I remembered to take step. 1 and step 2 pictures.                                                   I am over the moon with the end result. It took me a couple of days to get used to looking at myself in the mirror and for the first days I felt like people were staring at my whenever I was out ( they probably were). I recommend trying something different. The girls from Regalo also gave me this shampoo from Maria Nila, that I highly recommend. It has been a few weeks now but the color still keeps really well. Thank you so much Fríða and Sóley!!! The girls are always up to some crazy shenanigans and so if you want to follow the latest hair-trends, make sure to follow them on: Snapchat:…


Sonar Reykjavík Fashion Day #3

Sonar Reykjavík Fashion Day #3

I cant believe that Sonar Reykjavik is over, The organizers have already put the early bird tickets on sale HERE!! Las night was beyond awesome and my main focus was to see Fat Boy Slim and De La Soul, who stopped in mid song to ask the crowd to put their phones down and enjoy the gig – how amazing!! It worked, our need to document EVERYTHING can be scary sometimes. The street style was not disappointing either. Saturday top picks:   Thanks to ALL of you who were kind enough to let me document their outfits. I met so many wonderful people and I hope to see you all again next year.