Fashion


ERDEM x H&M and Baz Luhrmann

ERDEM x H&M and Baz Luhrmann

I am so happy that H&M has finally reached Iceland and I have been waiting for the ERDEM collection and its on its way. Baz Luhrmann recently created a short story in collaboration with the ERDEM line called “The secret life of flowers”, a love story that I for one wish that could have been made a feature. Have a good day people and please follow us on Instagram @reykjavikfashion. xx


Maintaining Silver Gray Hair !

Maintaining Silver Gray Hair !

I have been sporting different hair colors for the past year. It all started by me going from going completely pink to gray to pink back to being gray again. I find it extremely important to use good hair products especially when you mess with your hair so much. I often get compliments on my hair – probably because people like the look but might be too scared to try it out.  I was a bit skeptical at first and I felt it might be too hard to maintain but after trying it out I can promise you that it is much easier than it seems. All you need are the rights products to suit your hair type and color and you are good to go.  I decided to list my favorite products that I use.                                                       Most of these products are available at sapan.is   Happy weekend everyone – and make sure to follow us on Instagram @reykjavikfashion 


Icelandic power women featured in vouge!!

Icelandic power women featured in vouge!!

During my morning fashion surf across the world wide web I came across an article on vouge.com A fasinating read about strong Icelandic women and their favourite places in Iceland. The first one that caught my eye was Glowie a former Reykjavik Fashion and Design cover girl. Here is what she had to say:   Glowie, musician, Her spot: The beach close to Viðey harbor, where she often comes with her boyfriend (pictured). “One of our first dates we came here. It’s a special place for us and very romantic. I live near here as well.” There are also frequent daily ferries to Viðey island, which feels like going back in time. Music notes: “The music industry is really different here in Iceland. It’s kind of a mixture of straight pop and more left-side indie music. I grew up around a family who was all in music and I listened to everything from gospel choirs to Outkast and Craig David. That made me who I am—my style and my sound. It’s a mixture of hip-hop, R&B, and Icelandic influences.” Look: “I’ve always been unafraid to be different. I look for things that no one else here is wearing. I shop a lot of vintage stores. I only wear retro Buffalo platform shoes now. I love the ’90s—that’s my favorite style decade. When I was younger, people would say I was a mixture of Rihanna and Beyoncé. But I don’t want to be the next anybody. I want to be the first Glowie.” My Reykjavik: “The fresh air, the clean water, the language. When I’m in London talking to people in English all day, I miss just speaking Icelandic. The architecture is really different here, too. You definitely want to explore all the new buildings downtown by the water and also the…


Happy Reykjavik Gay Pride 2017

Happy Reykjavik Gay Pride 2017

One of my favorite events of the year in Gay Pride. I love the festivities, color and overall how everyone is so happy to come together and celebrate love and respect for each other. Reykjavik Pride brings thousands of people together and it lasts for little under a week. The parade starts today at 2PM from Hverfisgata by Ingólfsstræti to Hljómskálagarður Park. See you there 🙂    


Instagram Crush

Instagram Crush

This weekend was a relaxing one – spent mostly on the sofa with the computer on my lap – browsing the world wide web. I came across an Instagram account: Micha Gianneli. She is so stunning and you can tell that she is really into posting well produced photos. She is one of the biggest influencers in Australia and her Instagram account is visually gorgeous, you can see she puts a lot of thought into the overall look. I will let the pictures speak for themselves 🙂 Remember to follow us on Instagram: reykjavikfashion Happy chappy Monday 🙂


Wishlist: JW Anderson Bag !!

Wishlist: JW Anderson Bag !!

This bag has been on the top of my wish-list for quite some time. Granted its from last year and there are newer bags out there but I love how elegant it is and can be dressed up and down. I would probably wear it with a chain – and like it in the color blue 🙂 . I found some street style pictures and I am just going to let them do all the talking. Do you reckon you can get this bag here in Iceland? Follow us on Instagram: reykjavikfashion Have a lovely day 🙂


Skincare: Clinique Redness Solutions Review

Skincare: Clinique Redness Solutions Review

I have told you before about my very sensitive skin. I cannot use just any product, my skin brakes out in hives and turns all red whenever I use products that don´t suit my skin type.  Recently I have also noticed that I have developed rosacea , basically red patches on my face… GREAT!!! Well a friend told me about the Clinique Redness Solutions line and I was very keen to try it out. I have been using the products for little over a week now and I can already see a HUGE difference. I am going to take you through the products that I have been using. Every evening I start by cleansing my face with the Soothing Cleanser. Actually I had to get used to the routine as I admit I can get quite lazy when it comes taking my makeup off in the evening … I know I know , not a good thing especially when it comes to sensitive skin. This cleanser is really smooth and gentle on the skin, I don´t wear waterproof mascara so this cleanser removes all my makeup with ease,  but if you do, you might need to use a special eye-makeup remover. Next I apply the moisturizer. My skin absolutely loves this moisturizer, it drinks in all the moisture and is something that I highly recommend both for summer and winter, it doesn’t leave my skin greasy at all. I apply it both evening and morning.  If I have time, I like to let the moisturizer dry into the skin just a little, before I apply my primer. The primer has a green tint to it set out to correct the color of the skin and smooth it all out, giving it a nice finish. I must admit, I had a…


Beauty: Ready for Happy Hour tonight? All you need are two products !!

Beauty: Ready for Happy Hour tonight? All you need are two products !!

Its almost the weekend and I wanted to share two products with you that I have been using for a while now.  My make up motto these days is “less is more” and I have been using the Clinique Blend It Yourself drops for my daily makeup routine. This is how it works: You choose a moisturizer that works for you ( matte or with a shine finish ) and blend it with only 2-3 drops of the Blend it yourself drops. Trust me that´s all you need, the more drops the fuller coverage you get. Make sure to blend it well ( I use the back of my hand ) and apply.   The drops come in a small container so its pretty handy to keep in your bag and re-apply if you are going out after work for Happy Hour. Another product that I have been using ever since it came out , is the Lancome Matte Shaker. I got the color Brick me Cherry and a lip liner to match. It is perfect for a lady on the go, you can decide how rich you want to color to be by applying the gloss 2-3 times. And it lasts FOREVER !! So I recommend if you are going somewhere for Happy Hour straight after work, to apply the drops, smack on the lippy and a good mascara  and be gorgeous !! Make sure to follow us on Instagram: reykjavikfashion   Happy Weekend Everybody 🙂 Pssst… there are TAX FREE days at Hagkaup until the 10th of july!!! I got these products as a gift.   


Photoshoot @Oddsson

I sometimes get emails from photographers, writers and other talented people showing me their work. 99 percent of the time I put their contact info in my address book hoping to be able to collaborate with them at some point down the line. Its insane to see how many talented people are out there and I hope all of you guys keep sending me your stuff (rfd@rfd.is) you never know what great things can come out of working togheter. One of these talented people is Olga. Olga is photographer who sent me her pictures from a photoshoot she did at Oddsson – I wanted to show you these amazing pictures.     If you want to know more about Olga check out her Website: olgaurbanek.com and her Instagram: olgaurbanek Photoshoot Photographer: Olga Urbanek Makeup: Þórdís Pálsdóttir Stylist: Díana Rós Hanh Breckmann Model: Bryndís/Eskimo Iceland Location: Oddson Hotel Reykjavik Follow us on Instagram: reykjavikfashion


Hoodie Fever - our top picks of Icelandic Hoodies

Hoodie Fever – our top picks of Icelandic Hoodies

The hoodie has been around for ages – I was a hoodie fanatic when I was a teenager and last year the hoodie made a strong re-entrance and will still be going on strong this year. Everyone and anyone can wear the hoodie – Mark Zuckerberg wears the hoodie , Gandalf wore some sort of a hoodie version in Lord of the Rings and now all the blog stars are wearing them too. This ghetto like fashion trend has so many perks to it, you can wear the hoodie with heels if you are going out on a Friday night or tone it down with sneakers for everyday wear. I love how the hoodie trend seems to fit really well with the Icelandic weather- perfect to keep us warm and snug ( its summer I know , but the heat wave that is raging on in Europe has not reached us yet ). I wanted to write this blog post about Icelandic hoodie designs, there are so many Icelandic brands that are doing their own hoodies, from an independent artists producing their own hoodies, to a hostel all the way back to a clothing brand. I wanted to show you some of the newest hoodies that I have come across and how to wear this stylish yet comfortable trend. 66North: was  founded in 1926 so it is root grown Icelandic company. 66 North specializes in making quality clothing and basically all you can ever need to face every kind of weather -that´s especially good if you live in Iceland. I have a lot of stuff from 66 North and believe me when I say that everything I own from there, lasts for absolutely EVER. This hoodie was seen everywhere at Secret Solstice this summer and we love it too. Sylvia…


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