Design


Wishlist: JW Anderson Bag !!

Wishlist: JW Anderson Bag !!

This bag has been on the top of my wish-list for quite some time. Granted its from last year and there are newer bags out there but I love how elegant it is and can be dressed up and down. I would probably wear it with a chain – and like it in the color blue 🙂 . I found some street style pictures and I am just going to let them do all the talking. Do you reckon you can get this bag here in Iceland? Follow us on Instagram: reykjavikfashion Have a lovely day 🙂


Wishlist: Sostrenes Grene Fall Line 2017

Wishlist: Sostrenes Grene Fall Line 2017

I recently got sent the images for Sostrene Grenes fall line.  I really like a lot of the things that the brand comes out with but everything I want is usually sold out by the time that I move myself into gear. This time around I am going to try and get there in time. I really love the flower pots so fingers crossed !!! Keep your eyes out for this line its supposed to be in stores from the 7th of September, so we have to wait a little  🙂 Make sure to follow us on Instagram: reykjavikfashion This post is not sponsored!  


Photoshoot @Oddsson

I sometimes get emails from photographers, writers and other talented people showing me their work. 99 percent of the time I put their contact info in my address book hoping to be able to collaborate with them at some point down the line. Its insane to see how many talented people are out there and I hope all of you guys keep sending me your stuff (rfd@rfd.is) you never know what great things can come out of working togheter. One of these talented people is Olga. Olga is photographer who sent me her pictures from a photoshoot she did at Oddsson – I wanted to show you these amazing pictures.     If you want to know more about Olga check out her Website: olgaurbanek.com and her Instagram: olgaurbanek Photoshoot Photographer: Olga Urbanek Makeup: Þórdís Pálsdóttir Stylist: Díana Rós Hanh Breckmann Model: Bryndís/Eskimo Iceland Location: Oddson Hotel Reykjavik Follow us on Instagram: reykjavikfashion


Could this be your dream house?

Could this be your dream house?

There are so many beautiful old houses in Reykjavik, especially in the downtown area. I live in what they call the “old west-side” of Reykjavik and in that area you can find many of the old town houses. Many of these houses have clearly drawn inspiration from Scandinavian designs and I just recently spotted that my dream house has been put on sale. I put a few pictures here and if you want to get more information have a look here.


Hoodie Fever - our top picks of Icelandic Hoodies

Hoodie Fever – our top picks of Icelandic Hoodies

The hoodie has been around for ages – I was a hoodie fanatic when I was a teenager and last year the hoodie made a strong re-entrance and will still be going on strong this year. Everyone and anyone can wear the hoodie – Mark Zuckerberg wears the hoodie , Gandalf wore some sort of a hoodie version in Lord of the Rings and now all the blog stars are wearing them too. This ghetto like fashion trend has so many perks to it, you can wear the hoodie with heels if you are going out on a Friday night or tone it down with sneakers for everyday wear. I love how the hoodie trend seems to fit really well with the Icelandic weather- perfect to keep us warm and snug ( its summer I know , but the heat wave that is raging on in Europe has not reached us yet ). I wanted to write this blog post about Icelandic hoodie designs, there are so many Icelandic brands that are doing their own hoodies, from an independent artists producing their own hoodies, to a hostel all the way back to a clothing brand. I wanted to show you some of the newest hoodies that I have come across and how to wear this stylish yet comfortable trend. 66North: was  founded in 1926 so it is root grown Icelandic company. 66 North specializes in making quality clothing and basically all you can ever need to face every kind of weather -that´s especially good if you live in Iceland. I have a lot of stuff from 66 North and believe me when I say that everything I own from there, lasts for absolutely EVER. This hoodie was seen everywhere at Secret Solstice this summer and we love it too. Sylvia…


Unique - we visit Áslaug Magnúsdóttir

Unique – we visit Áslaug Magnúsdóttir

  Áslaug Magnúsdóttir has for the past 19 years lived abroad, in the UK and the US. In New York she runs the luxury lifestyle company ´John Brevard´ with the architect and designer John Brevard and that is where she lives most part of the year. Áslaug bought an apartment in Reykjavík three years ago where she lives when staying in Iceland. She and John Brevard changed the modern apartment into something unique. The apartment is white and black and the artwork gives the dot over the i when it comes to other colors. We thought we should share sone photos from the shoot we did with Áslaug. To see more , pick up a copy of your latest issue.                               Áslaug’s apartment in Reykjavík is like a work of art – or even like a piece of jewelry made of white gold and black diamonds. The article first appeared in Reykjavik Fashion and Deisgn / Spring issue. Photos by: Neil John Smith


Reykjavík Fashion Festival 2017

Reykjavík Fashion Festival 2017

Reykjavík Fashion Festival (RFF) will be held next month and we at Reykjavík Fashion & Design are way too excited about it. Yesterday RFF revealed the designers that will be showcasing this year.   Anita Hirlekar Anita Hirlekar is without a doubt one of the most exciting Icelandic fashion designers to emerge in recent years. With a keen eye for textiles, Anita Hirlekar harnesses an original vision and an extraordinary sense for fashion. Her garments pulsate with energy and they bare graphics that seem like woolen fireworks flowing throughout the silhouette of each piece. We did an interview with Anita in our next issue and we are simply in awe of what she has accomplished working with amazing design houses such as Dior And Furstenberg. ÝR Ýr Þrastadóttir is one of the most talented designers in our opinion and we at RFD have been lucky enough to have worked with her on various projects in the past. Ýr was selected out of her graduating class to participate on behalf of Iceland in Designers Nest( and international platform for Nordic design graduates) during Copenhagen Fashion Week in 2011 and has participated at Reykjavík Fashion Festival numerous times. Her designs have received rave reviews so we are incredibly excited to see what she has in store for us next. Cintamani Cintamani is an Icelandic outdoors label that has been around for over 20 years developing and designing outerwear clothing, suitable for the Icelandic weather. They are known for having a fashionable take on their designs and are now launching a brand new line at RFF designed by their brand new creative team. The label has participated at RFF before or in 2014 and are now back this year. They are known for using vibrant colors, inspired by nature. Inklaw Inklaw Clothing was…


Monday Inspiration!!

Monday Inspiration!!

–This weekend I was looking through fashion runway pictures to get an idea of what to wear this Christmas!!  I can´t believe how fast the weeks fly by !! Here are a few inspo pictures for those of us who want to go full glam this holiday season!!–


Gift Guide: For the Career Woman

Gift Guide: For the Career Woman

Most of us have mentally started to prepare Christmas and presents. I have many friends that live very busy lives, many of whom are running a business, self-employed or full time moms or both. These superwomen have to be very organized and efficient. I put together a list of luxurious gifts and productivity boosting pieces for those busy bees. Iðunn box – So I love Iðunn box, I have tried it a few times and it is always a hit. This box is stuffed with all kinds of beauty products and are simply brilliant for a night of pampering. They are now selling a special Christmas edition where you can find things like: Smashbox Photo Finish Primer Water, Pacifica Persian Rose Perfume, L´Oreal Detox and Brightening Pure Clay Mask and OPI plumbing top coat.   Copper Globe – This Globe also happens to be a lamp. For the dreamer to spin around and dream of new destinations.   Amber – Hlín Reykdals quaint little gift shop at Grandi offering a wide range of elegant items from jewelry and other design and gift items. This gem of a shop also sells one of my favorite perfumes “Amber” from Laboratory Perfumes I encourage you to go and check it out.   Glam Glow – This super mud has had rave reviews and not for nothing.  When applied you feel all minty and tingly, then when dried you rinse it off and VOILA your skin feels moist and fresh. I recommend you use it 2 -3 times a week for the best results.   Yves Saint Laurent Shocking Eyeliner – This eyeliner adds a bit of glamour to any lady on the go.   OPI Tickle My France – This is one of my favorite colors from OPI, this creamy pale pink color is so elegant…


The Björk Digital show @ Harpa

The Björk Digital show @ Harpa

Björk is showcasing her Virtual Reality show at Harpa, this project was launched in cooperation with Iceland Airwaves and has been going on since November.  Want to see it? Well hurry up – its only on until the end of December. It takes 90 minutes, is only 2.900 ISK pr person and is well worth it !! Björk worked with some of the best filmmakers in the world, creating this musical VR experience and it is utterly fantastic. She has this knack for constantly coming up with something new and cutting edge and she certainly has come up with a new experience this time around. The exhibition gives the audience an insight into the multimedia album Biophilia, an album that is being used in the curriculum in schools in Scandinavia where the songs are turned into applications that focus on music, technology and nature. Another part of the exhibition revolves around her newest album Vulnicura. This is a very personal album that revolves around her brakeup with her long time partner and how she dealt with it and is probably still dealing with. This is something that most of us can definitely relate to, although few of us have turned it into something brilliantly creative in a form of a Virtual Reality experience. This exhibition has traveled to Japan, Australia and London and now its finally here in Iceland- so hurry up and catch it before the end of the month– you wont regret it. Get your tickets here: https://en.harpa.is/events/event/bjork-digital/


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