Culture


My camping packing list

My camping packing list

I am going on a four day camping trip ending with a country wedding in the Westfjords. I have been looking forward to it all summer and that is partly because I haven’t really had the chance to explore the Westfjords and partly because this will be my first country wedding. I have been thinking about what to pack for the trip all week, unfortunately the Icelandic weather isn’t that predictable so you have to be prepared for any weather. I thought I would share with you a few of the things that I am bringing with me on the trip. Inflatable airbed: Sekkur.is Backpack: Hrím Sunnies: Lindex Hat: Lindex Dress: Geysir Water Bottle: Hrím Poncho: Icewear Rainboots: Geysir I will keep you in the loop on Instagram: Reykjavikfashion so keep an eye out. I will write a post about the trip when we get back next week 🙂 Have a good one lovelies !!


My Seven Day Challenge

My Seven Day Challenge

  I decided to push myself a little bit, I wanted to try and challenge myself by doing new things everyday. So I set myself a seven-day-challenge. Nothing radical but I will definitely take somethings with me and try to create some healthy habits. MONDAY I wanted to start the week out by doing a little exercise, and believe me I am way way out of shape. A friend of mine was up for being my running partner and we decided to run 3 km around the Laugardalur area. She was so patient with my as I had to stop and walk A LOT during our workout.  Doing some kind of an exercise is good for the brain, it stimulates you and gives you energy it also boosts your self-confidence. You don´t have to go running or do anything major, just by taking the steps instead of the elevator each day , can do wonders. TUESDAY Being creative can sometimes be hard and believe me  I know, so Tuesday was all about creating something new. I had been wanting to learn how to use a sewing machine and I decided to go for it. It is OK to start out small, I had a pair of leggings that I wanted to fix, hole in the crouch is not a good look. Next time I will challenge myself to a bigger project. WEDNESDAY Weather you are a creative writer, musician , have acting skills or none of the above, it can be good to challenge yourself a bit in the creative area. Some people like to write down their thoughts , for me , my creative outlet is my piano. I can sometimes forget all about the time when I start playing. When I play I feel like I can let…


That´s what friends are for!

That´s what friends are for!

I had a good friend from Denmark visit me early this summer. We had a blast together, went to Secret Solstice music festival , reminisced and laughed A LOT !! I have been really lucky in life, had the chance to live abroad both in Denmark and the UK for the most part of my teens and early twenties. I met many people, some of them are still my friends today others I keep in my memory bank- we just somehow drifted away.  Friends are like snowflakes – if you pee on them they disappear. TRUE , yes it is true 🙂 A friendship is something that needs nourishment, it is a two way street. I have never had to “brake up” with a friend, some people come into your life when you need them and then they go away just as quickly as they appeared. Friendships can also be poisonous , drag you down. You might not even notice it at times – you might feel bad about yourself and you either draw people towards you who are in the same way or you might drawn to people who also are having a bad moment. I think we all go through bad times and good – thats only normal. The hard bit is to recognize what steps to take when you do. I was having a hard time doing Reykjavik Fashion and Design, I didn’t feel supported and almost felt like it was a waste of time. My danish friend helped me, gave me a good pep talk, a pad on the back when I needed it – but was also the one who said ” Björg, get back on the horse – move forward – I believe in you. ” It gave me energy, strengthened me and gave…


Could this be your dream house?

Could this be your dream house?

There are so many beautiful old houses in Reykjavik, especially in the downtown area. I live in what they call the “old west-side” of Reykjavik and in that area you can find many of the old town houses. Many of these houses have clearly drawn inspiration from Scandinavian designs and I just recently spotted that my dream house has been put on sale. I put a few pictures here and if you want to get more information have a look here.


Secret Solstice-Street Style: Day four

Secret Solstice-Street Style: Day four

Anderson Pack, Big Sean and Rick Ross were so great last night, as I listened to their music I fell straight in my element and completely forgot how tired I was. Unfortunatly our camera got a little bit wet on saturday so the pictures from the last day are a little bit dark but here you go.      


Secret Solstice-Street Style: Day three

Secret Solstice-Street Style: Day three

We got to Secret Solstice just in time to hear Rottweiler scream “if you have chlamydia raise your hands ?!?” over the crowd  as they started playing the next song  “negla”. The crowd was super energetic and Rottweiler managed to keep the dynamic atmosphere to the max. I was eager to see Prodigy and oh boy they didn’t disappoint, I was actually quite surprised to find out that I recognized a lot more songs than I thought a would. The rain was pouring down but people didnt seem to mind and let the music take over , creating mosh pits everywhere in front of the stage. As usual we took some shots of all the happy people and the great atmosphere at Solstice.  


Secret Solstice-Street Style: Day two

Secret Solstice-Street Style: Day two

Photos by : Mathilde Schmidt & Soren Stubkjær The forecast said that it would rain all day yesterday but at the middle of The Roots Manuva set, the sun broke out and some of my friends who know how quickly the weather can change here in Iceland,  were smart enough to bring their sunnies.  Although the forecast for today says it is to rain all day, I will defiantly bring my sunnies just in case. Foo Fighters were as amazing as expected and at one point Dave Grohl brought out his daughter to play the drums and she defiantly wowed the crowd. Yesterday had a lot of cool looking festival guests and we managed to take some shots of some happy festival guests. Happy independence day everybody !!      


Secret Solstice-Street Style:Day One

Secret Solstice-Street Style:Day One

"Out of a hundred songs to choose from, which one should I end with?" Chaka Khan told the audience while the beat for "Ain´t Nobody" started in the background. The crowd went wild!! Secret Solstice started with a bang last night and the festival guests didn't let the dark clouds bother them one bit. The festival fashion was clearly ´90s inspired, mixed with a dash of glitter and colors. We snapped a few pics of the festival guests and the atmosphere.


Unique - we visit Áslaug Magnúsdóttir

Unique – we visit Áslaug Magnúsdóttir

  Áslaug Magnúsdóttir has for the past 19 years lived abroad, in the UK and the US. In New York she runs the luxury lifestyle company ´John Brevard´ with the architect and designer John Brevard and that is where she lives most part of the year. Áslaug bought an apartment in Reykjavík three years ago where she lives when staying in Iceland. She and John Brevard changed the modern apartment into something unique. The apartment is white and black and the artwork gives the dot over the i when it comes to other colors. We thought we should share sone photos from the shoot we did with Áslaug. To see more , pick up a copy of your latest issue.                               Áslaug’s apartment in Reykjavík is like a work of art – or even like a piece of jewelry made of white gold and black diamonds. The article first appeared in Reykjavik Fashion and Deisgn / Spring issue. Photos by: Neil John Smith


Eurovision Song Contest                                      -                              The Semi Finals!

Eurovision Song Contest – The Semi Finals!

The first – semi final is upon us !! Svala is busy preparing in Kiev and our sources say that she is resting her voice in order to be completely ready for tonight’s show. Svala will the contestant number thirteen on stage and she is up against pretty strong contestants. I have full faith in our Svala and we support her all the way!! I absolutely love this acoustic version of Paper – check it:       We were lucky enough to catch up with her before she left for Kiev and get her to pose for our newest cover , here are some of the questions we asked her : Ok, well we are a fashion magazine, so let’s talk style. How would you describe your personal style? I love fashion so much. I am buying stuff constantly! I am always looking for new clothes. Well, I have my own clothing line so I wear that stuff obviously. I also make a lot of my own clothes.  I’m definitely not a designer snob. I mean if it’s Gucci it’s great but it’s just a random vintage piece, that’s good too. I like to mix things. High end stuff with street-wear. Non-label with name brands. Right now I’m decked out in Adidas but tomorrow I might be only wearing vintage. I guess it depends on my mood. In terms of brands, I love Balmain. I mean I can’t afford it unless it’s the H&M collection or something but I absolutely love them. I’m also a big fan of Alexander Wang and Givenchy. DKNY has a 90s sportswear look that I’m really into right now as well. But in terms of stuff I buy normally: ASOS, Dolls kill, Nastygal, Wildfox, UNIF. Oh, and I love the Yeezy stuff! Right now there’s this…


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