JS Watch co. Reykjavik Introduces the Sif Volcano Edition

Made of real ash from the 2010 Eyjafjallajökull eruption, the new Sif N.A.R.T. Volcano edition watch is the perfect way to bring a piece of Iceland with you wherever you go. Created with a strap of handmade black shark leather and a dial of 24 karat gold and stainless steel, this watch is pure luxury. Get closer to the Earth with a timepiece made straight from it. On the side of the watch lies an engraved decoration of the Goddess Sif—the wife of the thunder god Thor. With golden locks and a fierce expression, she’ll be sure to impress even the most discerning watch connoisseur. Pair it with a leather jacket and white button up-for a sophisticated but edgy look or add it to a t-shirt for a little everyday lux. With the classic colour combo of black and red, this watch is guaranteed not to go out of style. For more info go to http://www.jswatch.com/sif-volcano