Monthly Archives: October 2017


ERDEM x H&M and Baz Luhrmann

ERDEM x H&M and Baz Luhrmann

I am so happy that H&M has finally reached Iceland and I have been waiting for the ERDEM collection and its on its way. Baz Luhrmann recently created a short story in collaboration with the ERDEM line called “The secret life of flowers”, a love story that I for one wish that could have been made a feature. Have a good day people and please follow us on Instagram @reykjavikfashion. xx


Maintaining Silver Gray Hair !

Maintaining Silver Gray Hair !

I have been sporting different hair colors for the past year. It all started by me going from going completely pink to gray to pink back to being gray again. I find it extremely important to use good hair products especially when you mess with your hair so much. I often get compliments on my hair – probably because people like the look but might be too scared to try it out.  I was a bit skeptical at first and I felt it might be too hard to maintain but after trying it out I can promise you that it is much easier than it seems. All you need are the rights products to suit your hair type and color and you are good to go.  I decided to list my favorite products that I use.                                                       Most of these products are available at sapan.is   Happy weekend everyone – and make sure to follow us on Instagram @reykjavikfashion 


Icelandic power women featured in vouge!!

Icelandic power women featured in vouge!!

During my morning fashion surf across the world wide web I came across an article on vouge.com A fasinating read about strong Icelandic women and their favourite places in Iceland. The first one that caught my eye was Glowie a former Reykjavik Fashion and Design cover girl. Here is what she had to say:   Glowie, musician, Her spot: The beach close to Viðey harbor, where she often comes with her boyfriend (pictured). “One of our first dates we came here. It’s a special place for us and very romantic. I live near here as well.” There are also frequent daily ferries to Viðey island, which feels like going back in time. Music notes: “The music industry is really different here in Iceland. It’s kind of a mixture of straight pop and more left-side indie music. I grew up around a family who was all in music and I listened to everything from gospel choirs to Outkast and Craig David. That made me who I am—my style and my sound. It’s a mixture of hip-hop, R&B, and Icelandic influences.” Look: “I’ve always been unafraid to be different. I look for things that no one else here is wearing. I shop a lot of vintage stores. I only wear retro Buffalo platform shoes now. I love the ’90s—that’s my favorite style decade. When I was younger, people would say I was a mixture of Rihanna and Beyoncé. But I don’t want to be the next anybody. I want to be the first Glowie.” My Reykjavik: “The fresh air, the clean water, the language. When I’m in London talking to people in English all day, I miss just speaking Icelandic. The architecture is really different here, too. You definitely want to explore all the new buildings downtown by the water and also the…