Eurovision Song Contest – The Semi Finals!

Eurovision Song Contest                                      -                              The Semi Finals!

The first – semi final is upon us !! Svala is busy preparing in Kiev and our sources say that she is resting her voice in order to be completely ready for tonight’s show. Svala will the contestant number thirteen on stage and she is up against pretty strong contestants. I have full faith in our Svala and we support her all the way!!

I absolutely love this acoustic version of Paper – check it:




We were lucky enough to catch up with her before she left for Kiev and get her to pose for our newest cover , here are some of the questions we asked her :

Ok, well we are a fashion magazine, so lets talk style. How would you describe your personal style?

I love fashion so much. I am buying stuff constantly! I am always looking for new clothes. Well, I have my own clothing line so I wear that stuff obviously. I also make a lot of my own clothes.  Im definitely not a designer snob. I mean if its Gucci its great but its just a random vintage piece, thats good too. I like to mix things. High end stuff with street-wear. Non-label with name brands. Right now Im decked out in Adidas but tomorrow I might be only wearing vintage. I guess it depends on my mood. In terms of brands, I love Balmain. I mean I cant afford it unless its the H&M collection or something but I absolutely love them. Im also a big fan of Alexander Wang and Givenchy. DKNY has a 90s sportswear look that Im really into right now as well. But in terms of stuff I buy normally: ASOS, Dolls kill, Nastygal, Wildfox, UNIF. Oh, and I love the Yeezy stuff! Right now theres this Balmain H&M collection tuxedo vest that I want so bad. Ive been on Ebay all the time searching for that. I love menswear. I wear a lot of tuxedos and pantsuits onstage. Overall, I think I look for unique pieces. Also, I have a lot of tattoos so I dress around them [laughs]. I guess I just like what I like!

Lets start talking about Eurovision! What inspired you to enter the contest?

While when I was little, I loved the Celine Dion song from 1988. That was my song. But I never thought Id enter the contest as a performer until I saw Loreen do Euphoria, that was incredible. I competed in 2008 as a songwriter but when my husband and I wrote Paper, he thought Why dont we send it to Eurovision?and I thought maybe we should because maybe people will relate to it, and they have! Its getting so much support in Europe.

What is “Paper” about? What’s the inspiration behind it?

I wrote “Paper” with Einar, Lester Mendez and Lily Elise in LA about a year ago. Its about my personal experiences with anxiety and difficult times. Ive been very open in the Icelandic media about how Ive dealt with anxiety since I was teenager. Music has always been my salvation and safe place from that. Therefore, I wanted to write about what I go through then because we all deal with something in life. No one has a perfect life and this is what connects us as human beings.

The word Paper in my song is a metaphor for emotions. When I wrote the lyrics with Lily Elise, I wanted to describe the relationship I have with myself. My anxiety makes me fragile and vulnerable, just like paper. You can take paper and do so many things to itcut it, burn it, rip it, glue it together, punch holes into it, crumple it, etc. But you can also make beautiful things out of paper, like drawings, paintings, poetry and stories, beautiful letters to loved ones, and so on. The purpose of me writingPaper is to be open and honest about my life and not be ashamed about dealing with difficulties because when we are open and talk to each other, we set ourselves free. By not being ashamed about facing our fears, we are not giving up. Thats what Paper is all about.


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