Monthly Archives: September 2016


Fall Playlist: Candyland

Fall Playlist: Candyland

Our fall playlist is a little disproportionately rap, but what can we say? There’s been so many good rap releases recently, from our new favourite song “Alien” by Reykjavíkurdætur to our new favourite album ‘Vagg og Velta’ by Emmsjé Gauti. “Nelga” by XXX Rottweiler is still stuck in our heads, so we included that too. Also we must mention “Tala Um” by GKR. That song is A+. But of course, we need some variety, so be sure to check out “Candyland” by Sin Fang and Jónsi and our favourite Björk song ever, “New World”. There’s also some black metal for taste: “Þjáning Heillar Þjóðar” by Auðn. We hope this playlist keeps you cheerful and cozy as the nights get longer.


RFD At Regalo ehf Iceland

RFD At Regalo ehf Iceland

Last Monday, the girls of RFD took a tour around cosmetic whole-seller Regalo ehf Iceland‘s studio. Friða, owner of Regalo and all-around beauty-master, graciously showed us around and taught us about a ton of products from brands like Moroccanoil and Maria Nila. Our favourites? Maria Nila Colour Refresh: Ok, I’m not going to lie, I was a little skeptical that a colour refresh conditioner you leave in for 10 minutes could actually change your hair colour. What’s that saying—if it sounds too good to be true, it usually is? But Friða urged me to try this product and I’m happy I followed her advice. I used the purple tone, and I have very dark hair (you can check in the video below). Still, the Colour Refresh gave me a super nice plum colour that so far (it’s been about ~5 washes?) has stayed bright. I will definitely be buying another bottle. Check it out! Moroccanoil Hand Cream: I buy a lot of lotion but I’m rarely impressed by one. Not only does this hand cream smell amazing, but it also seriously works. I put some on yesterday morning and my hands are still soft as I’m writing this. I get really dry skin during winter, but with this hand cream, I’m pretty sure I’ll overcome it. Check it out! Maria Nila Soft Shampoo + Conditioner: My hair is SO damaged from bleaching, over-dying, and over-heat-styling. The ends are genuinely crinkly but I’m too attached to them to cut them off. Seeing this, Friða recommended the Soft Shampoo + Conditioner line and without exaggerating, it has genuinely made my hair 100% better. For the first time in a long time, I can wear my hair out without blow-drying, straightening, curling, or styling. It’s drying nice and soft and is way healthier. Highly recommended. Check it out! Moroccanoil Shimmering…


Closet Stop: Hippie-Goth-Hip-Hop Vigdís Howser Hardardóttir

Closet Stop: Hippie-Goth-Hip-Hop Vigdís Howser Hardardóttir

“Mostly what I wear are long shirts, like big shirts,” Vigdís Howser Hardardóttir, rapper extraordinaire, tells me as we stand in her bedroom. She points to a Bourbon Street Harley Davidson top and then a pastel one that says ‘High Life’. “Wow, yeah, I guess I have a lot.” She chatters on about the origins of each piece as she rifles through a haphazard stack of tie-dyes, finally resurfacing with one that features Yolandi of Die Antwoord on it. “This is my favourite though. At Secret Solstice, my boyfriend disappeared and came running back with it.” Vigdís is herself extremely talkative and energetic. She’s incredibly confident and comfortable with herself in a way that’s almost intimidating. But at the same time, she smiles constantly, moving from one rack to another as she shows me piece after piece that she likes. Her picks are always eclectic and unpredictable. From fringe to kaftans, I never know what’s coming next. Yet the minute I ask where she gets her inspiration, she shuts up. “Uh…” She pauses. “My friends? I don’t know. Are you looking for a star?” She shrugs. “I just stopped thinking about fashion some time ago, but I’m always getting like, ‘You’re so good—what are you wearing?’, and I’m like, ‘I don’t know.’” I narrow the question—how would Vigdís describe her own style? This, she answers easily: “Disco 60s-70s, hippie, goth, hip-hop—that vibe.” She nods. “I don’t like normcore. I don’t like 90s things. I don’t like to wear anything with a label—Adidas, Nike, etc.” This fact alone probably separates her from about 90% of hip-hop acts ever. She starts to show me individual pieces. First, a red plaid jacket—very Holden Caulfield. “This is the closest thing I have to being a fuckboy.” She says with a smirk. Then, some high-waisted wide-leg pants. “I’m obsessed with pants like…


Skyr Cocktails  & Hotsprings

Skyr Cocktails & Hotsprings

It is easy to live in Iceland and forget to travel the country. For me, Hveragerði has been a place that you pass by on your way to see the famous Eyjafjallajökull volcano or even further to see Jökulsárlón. We wanted to dig a bit deeper to see what is going on in the town we typically blaze past. Hveragerði is situated in the south of Iceland about 45 km from Reykjavík and is surrounded by pillars of steam from the numerous hot springs rising up from the ground. It is straight up spectacular. The area has plenty to offer, including Europe’s biggest banana plantation (yes it’s TRUE).  We decided to start our trip by visiting the geothermal park where you can see hot springs firsthand and take a natural foot bath in a geothermal pool. Beware forewarned, there is a strong smell of sulfur rising up from the springs! We are used to it in Iceland, and personally, I quite like the smell. Skyr the old fashioned way After our walk, we were ready to sample the culinary delights of Skyrgerðin. The house was built in 1930 and was the first skyr factory built in Iceland. Skyr is a non-fat dairy product unique to Iceland. It is thicker than normal yogurt and packed with protein. We were welcomed by the owner Elfa Dögg Þórðardóttir and seated at a table by the window, offering a nice scenic view of the park across the street. The restaurant has a romantically rustic atmosphere and we were keen for Elfa Dögg to tell us the story of how Skyrgerðin came about. She told us that when she saw the old skyr factory had been put up for sale earlier this year, she was quick to jump on the opportunity to restore it to…


Day Trip: Horses and Tomatoes

Day Trip: Horses and Tomatoes

This story begins with the weather because as you might know, Icelanders always have to start by discussing the weather. We woke up early, took a look outside, saw the sun, and were excited to know that in the next hour we would be out and about in the countryside. Armed with wool sweaters and sunglasses, we headed out. Our first stop was Laxnes, a horse farm in Mosfellssveit, a 20 minute drive from Reykjavík’s city centre. We were invited on a horseback ride and were admittedly nervous as we approached the farm since neither of us had been on horseback for ages. We were greeted by Haukur “the horse whisperer” (in our opinion). There are over thirty horses at the farm and he knew the character of every single one. It was really cool to see how he interacted with the horses, always lively and charming. We were the only Icelanders there, which was pretty apparent going by the outfits we chose to wear (basic rain gear, though there was not a cloud in the sky.) We know that the weather here in Iceland changes from one minute to another so it is always good to be prepared. But, again, enough about the weather. We were a bit anxious before meeting our horses Baldur and Móri, but a short while after getting to know them, we started to ease up and enjoy it. Being on horseback in Icelandic nature is something else. It’s hard to describe, but we agree you just have to try it! Half way through the tour, we were told to get off our horses and let them rest and graze a bit. Then they split the group into two, a fast and a slow group. We egged one another on to join the faster group…


Glitter & Gay: Pride Week in Iceland

Glitter & Gay: Pride Week in Iceland

In a 2015 study conducted by Planet Romeo (a dating app) and the Johannes Gutenberg University of Mainz in Germany, scientists questioned 115,000 gay men. How gay-friendly is your work? How comfortable would you be kissing another man in public? How satisfied are you with your life? The goal of these questions (and many others) was to collectively rank the quality of life for homosexual men worldwide. They called it the Perceived Gay-Related Public Opinion Index. The worldwide winner for gay happiness? Iceland. “Not one bad comment have I got all these years,” one Icelandic participant of the study wrote anonymously. “We have a very liberal and good society here in Iceland. Thanks to brave fighters like artists, singers and many politicians… Iceland sure is a good country to live in!” Yes, Iceland is often referred to as a modern gay mecca, the ‘gay heaven,’ as the study actually titled the country. It’s not hard to understand why. Homosexuals, bisexuals, and transgender individuals can marry, adopt, and are protected by strong anti-discrimination laws here. They are represented equally in most industries, including fishing, tourism, and art, and are also represented in politics and business. Jóhanna Sigurðardóttir, Iceland’s former Prime Minister elected in 2009, was the first openly gay head of state in world history. And checking in at 2016, there have only been two others since, in Belgium and Luxembourg. But in Iceland, even straight politicians are progressive as hell. Jón Gnarr, the former mayor of Reykjavík and resident Icelandic funny-man, dressed up in drag for the Gay Pride Parade in 2010, 2011, 2012 and 2013. Can you imagine Obama or Merkel doing that? I mean, let’s not take our eyes off Trudeau (or Putin) but right now, it’s hard to even imagine any world leader that comes close. In…


CONTEST: So You Wanna Be A Model?

CONTEST: So You Wanna Be A Model?

The Contest Ever dreamed of being in a centerfold? Well here’s your chance. RFD is throwing a contest starting September 20th and the winner gets to be the model for our winter fashion spread in the next issue, coming out in November. This will be a full editorial—that means high fashion clothing, professional hair and makeup and a very good photographer. Boy? Girl? N/A? It doesn’t matter. We’re taking absolutely everyone and anyone, regardless of age, gender, disability or any other identity. In fact, we WANT people who aren’t Kate Moss. We want to show Icelanders and are purely interested in passion. We think everyone is beautiful and want to showcase that.  The only requirement is that you must live in Iceland and be ready to pose your heart out. The shoot includes professional makeup, hair, and styling, and also a goody bag of products courtesy of Regalo Island. So what do you have to lose? You might be the next Bella Hadid. Yes! How do I enter? Like our Facebook page: https://www.facebook.com/reykjavikfashion Follow us on Instagram: @reykjavikfashion Add us on Snapchat: rvkfashion Join our Email List: http://eepurl.com/cgm71P Then send us an email at rfd@rfd.is with your usernames for Insta, Snap, and FB! Pray that you win 🙂   So go enter ASAP! The contest ends October 4th, 2016.


Geysir's "Reykjavíkurnætur": An Icelandic Fairy-Tale

Geysir’s “Reykjavíkurnætur”: An Icelandic Fairy-Tale

In Iðnó last Friday night, Icelandic fashion heavyweights Geysir treated the creme of Reykajvík to their 2016 F/W collection, which was aptly titled “Reykjavíkurnætur” or “A Night in Reykjavík”. The collection, as Erna Einarsdóttir, the head designer of Geysir, describes, was inspired by, “…a modern woman who lives in Reykjavík. She is someone who I have created in my head and is a super cool but quirky person, feminine and fun with confidence in herself. The clothes also have a practical point of view, as in, they are warm, cozy and wearable, something that we need for a cold winter day.” While Geysir did title the collection “A Night in Reykjavík”, trust me, these clothes were not made for a late-night jaunt at Paloma or Húrra. No, these pieces were romantic—knitted, cozy, and wearable but still undeniably feminine. The whole ambiance of the event evoked that of a fairy tale. Poison-apple-red lips were paired with tousled hair as models walked a runway peppered with blooming plants and hanging flowers. This was clothing made for a stroll in a magical forest. But don’t get me wrong, there were no Cinderalla-blues or Sleeping Beauty-pinks to be found anywhere on this runway. No, rather the line was entirely composed of earth-tones and neutrals. With a sprinkling of metallics, what got me most about the collection was the texture. From thick wool blazers to slinky pleated wrap-dresses, Geysir’s collection seems like it was made to be touched. I immediately made a mental note to visit Skólavörðustígur so I could check everything out in greater detail. The structure and tailoring of each piece was also sublime, but that’s to be expected from Geysir, a brand whose quality is always impeccable. I’m currently dreaming about a light grey wool suit from the show. It was so perfectly modern—a powersuit that was at the same time both soft and confident….


Work Out Like a Viking

Work Out Like a Viking

Svava Sigbertsdóttir is a personal trainer for the stars. She has trained many A-listers including  former Pussycat Doll Nicole Scherzinger and model Suki Waterhouse. Svava has a busy life in London, where she lives with her family, but we were lucky enough to get her to answer some questions for us. How did you get started as a personal trainer? I have always loved sports and done sports all my life. After I finished my BA in musical theatre, I realised I wanted to do more sports-based work and work with people. I became a qualified personal trainer, nutritionist, and yoga teacher.  After I finished, I got a job at a gym in Knightsbridge teaching one class a week. And that’s how it started. How would you describe your fitness regime? I do my Viking method; the Viking Method is a no-gimmick functional training method that uses specific exercises paired and timed in a way that forces you to fire up more muscle fibers and utilize more oxygen and energy. Core work is also done in a special way, where the core is a connector and not a separate unit. It takes into account your hormones, activating the “good” ones and de-activating the “bad” ones, which is crucial both in your training and nutrition. The Viking Method is a performance-based method. We set goals and challenges and have the time of our lives smashing them. My main goal has always been to make people feel truly good about themselves. To help them realize that they are a true force to be reckoned with. Every muscle is powerful. With a mind that is undefeatable, and a spirit that is unbreakable. I started my online training programme so that more people could experience exactly that. I want to give people high quality…


A Whiff of Reykjavík

A Whiff of Reykjavík

Upon stepping into Madison Perfumery, we feel as if a peaceful, lightly scented bubble has been dropped over our heads. Just outside the window, the ever-bustling Aðalstræti feels worlds away. As tourists and Icelanders stroll past, seemingly immune to the state of calm we’ve entered. In this elegant venue, with its deep gray walls and cozy, modern furnishings, we can finally breathe again. This ability to breathe is quite convenient, as we’re about to interview Lísa Ólafsdóttir, one of Madison’s owners. “We’re all about scents as a form of everyday luxury,” Lísa explains as we settle in for a chat. “We sell perfumes, home fragrances, diffusers, candles, and soaps, as well as cosmetics, skincare products, and beauty treatments.” A small business, Madison’s ethos involves carrying quality products that have been made with care. In turn, the perfumery and beauty parlour deliver these products with effort and consideration for the consumer. Heavy industry, slow perfume Rather than carrying mass-produced merchandise, the store focuses on buying directly from small businesses. Lísa calls the niche and artisanal perfumes they carry “slow perfumes,” as they often take more time to create than mass-produced ones. In addition to serving as an outlet for small businesses to sell their wares, the perfumery also provides professional sales associates to ensure that customers have a good knowledge base to draw from when choosing a product. “We really want to know our products here. We have beauticians and makeup artists who work as sale associates, so you’ll always get very professional service,” Lísa says, gesturing towards an associate. Madison’s beauticians and makeup artists also administer these quality products in the form of individualized beauty treatments. In addition to the shop, the store contains two beauty rooms, in which patrons can receive massages, makeovers, and the like. Lísa especially recommends…