Monthly Archives: June 2016


Icelandic Eyebrows: The Guide

Icelandic Eyebrows: The Guide

Walking around 101 and you might be surprised to see so many bleach-blonde women strolling around with full thick dark brown eyebrows. You might be like, “Wow, Icelandic genetics are bizarre!” But here’s the secret: They’re not real. I mean I guess it’s not a secret. It’s pretty obvious that something is going on. In an article for The Reykjavík Grapevine written in 2013, Ingibjörg Rósa Björnsdóttir described the iconic Icelandic eyebrows: “They start with a square shaped end, about 1cm wide, above the inner corner of the eye, actually all the way to the ridge of the nose. Then they stretch upwards for about 2/3 of the eye, narrowing only a little bit before taking a sharp 30° turn downwards, declining into a sharp pencil point above and to the side of the outer corner of the eye. And they’re black as coal, thick and symmetrically shaped for both eyes.” These trendy dark Icelandic eyebrows are dramatic, pointed, regimented, and perfectly set. You’ll never see anyone of them wipe off even in the basement of Paloma. They are, without a doubt, one of the most recognizable components of the Reykjavík-look. I’m in love with Icelandic eyebrows. I love the sharp striking look and so in adoration, I created a little guide to the perfect Icelandic eyebrows. Get ready to become a true Reykjavík-girl. Step 1: Pluck and Shape Shaping eyebrows is the most important step in your eyebrow journey. It’s also a science. If you were around in the 90s, then I’m sure you overplucked your eyebrows to hell in order to get that uber-skinny highly-arched look that was so popular in shows like Friends and Charmed. Eyebrows do grow back, but it’s still best not to be overambitious. If you’ve never plucked your eyebrows before, start small. Start by taking off all the excess hairs above…


GIVEAWAY: Viðja Jewelry

GIVEAWAY: Viðja Jewelry

If you follow us on Facebook (and you really should!) you’ll know that we’re currently doing a giveaway with Viðja jewelry. What’s Viðja jewelry? Well, it’s a new Icelandic jewelry brand designed and run by Þórhildur Þrándardóttir. She just started it this year. In Viðja, each unique piece is handmade using materials like sterling silver, 14 karat gold, freshwater pearls and mother of pearls. “I like very minimalist style and form with clean lines.” Þórhildur tells me. “I started to make my own jewelry because I couldn’t find jewelry that i wanted to wear myself.” She’s currently in school to be a goldsmith. “Nobody was doing exactly what I wanted to buy.” Viðja’s pieces are minimalist in the chicest way. They are statement pieces for sure, but they aren’t ostentatious or garish. Their beauty is nuanced, restrained, and oh so classy. You could easily transition them between a walk in the park and a cocktail party. Þórhildur tells me she looks at the jewelry as an extension of her own style, which she describes as modern and sophisticated. “[Viðja] is a little casual and edgy.” My favourite of their line? I’m obsessed with these shell and silver earrings. I would pair them with a silk camisole, black blazer, and distressed motorcycle boots. I’m totally with Þórhildur—casual and edgy is the best. The Giveaway:  Fancy some fabulous earrings—the ones in the above photo—for you and your friend? Simply like our Facebook and Viðja jewelry and post a comment on our giveaway post to tell us which one of your friends you think deserves to win a pair. Winners will be chosen next week!  


Secret Solstice Day #3+4

Secret Solstice Day #3+4

Hey y’all! Sorry for the late update—post-Secret-Solstice-flu is definitely a real thing. I’ve been sleeping more than I thought was humanly possible. This is going to be a short post as I had a little problem with my street style photos from Day 3 and Day 4. The day before Secret Solstice, I bought the new iPhone 6, which if you don’t know, has a feature called “Live Photos”. I put my new sim card in on the morning of Day 3 and got my new number—yahoo! Anyway, live photos are different from normal photos; they are essentially GIFs. The iPhone 6 also sets this as the default option. Why?! Who knows. Anyway, all the photos I took from that day were Live Photos, and there is no way to turn Live Photos into Normal Photos on your computer, so all my style photography from that day is completely useless. This is really upsetting but hey—I’m new to this and we live, we learn. I’ll try to give you guys a little picture of the scene though. Day #3: The weather on Day #3 was awful. It was cold and rainy and therefore everyone was bundled up in their sweaters and raincoats, looking pretty miserable. I don’t own a raincoat so I wore my Schott leather jacket, which I’ve had for years and is perfectly aged. Underneath, I wore the Guess-A$AP Rocky collection crop top and high-waisted black flared pants from Topshop. I finished it off with some gold jewelry and Adidas Sam Smith sneakers. It was a good outfit but my leather jacket did not protect me from the rain or cold and I desperately wished for some real protection and warmth. I spent the next morning scoping out potential anoraks and lopapeysa. Looking for a new raincoat? I’m obsessed with the ones…


Secret Solstice Fashion Day #2

Secret Solstice Fashion Day #2

Though the forecast said rain yesterday, the weather ended up being perfect on the second day of the Secret Solstice festival. We were blessed with sun and fun and I had a blast. While watching acts like Lady Leshurr and Glacier Mafia, I danced up a storm, made even more new friends, and took a lot of street style photos for you guys! Yay! For this post, I tried to get some photos of “weirder” festival looks. We got our fill of cool Reykjavík style yesterday so today, I tried to look around for people who were a little more alternative. Thankfully, Solstice didn’t disappoint. From ravers to metalheads, it feels like every group is represented at the festival. I just love doing style snaps—you never know what you are going to find! My Look I went for more athleisure today—what can I say? I’m super predictable. I brought two jackets, a furry one and a leather one, but the weather was so nice that I ended up just wearing my Adidas. What am I supposed to do tomorrow? I’ll keep you posted. Dress – Bloomingdale’s. Jacket – Adidas. Bralette – Calvin Klein. Shoes – Nike. Bag – Louis Vuitton. Glasses – Prada. Festival Fashion From Today You know how sometimes you see people wear something and you think, I would never wear that but they rock it so hard. That’s how I felt when I saw these guys. A+ festival fashion! If you can’t tell from the photo—this girl is wearing a sloth sweatshirt! Super cute and comfy. When I walked up to this man to ask for a photo, his whole group started laughing. Apparently another person had just left them after asking for a picture with him. C’mon though, with a beard like that, who could resist? Staff photo! This girl was…


Secret Solstice Fashion Day #1

Secret Solstice Fashion Day #1

I was fortunate enough to spend yesterday at the Secret Solstice festival, where I saw old friends, made new friends, and enjoyed what little sun their was all while watching acts ranging from Sister Sledge to Gísli Pálmi. My favourite act of the day was without a doubt Shades of Reykjavík. Not only do I love their music (check out my favourite song here), but they’ve seriously got the best look of anyone at the show. Seriously, the boys have some nu-metal late 1990s style that is completely inimitable. Maybe I’ll do a post on them soon. Hmm… In terms of festival-wear, athleisure was definitely the way to go. No matter where I walked, it seemed like everyone had at least one piece from brands like Stussy, Adidas, or Nike. While at festivals like Coachella or Bonnaroo, you’ll see girls walking around in high heels, here comfort was key, and you rarely saw anyone not wearing sneakers or Timbs. Bits of tasteful facepaint and face-jewels were also pretty popular, along with dark lipstick and hair buns. I have no idea how these Reykjavík girls manage to keep their makeup looking so perfect, but if anyone has any advice, defintiely leave a comment! Onto the fashion, though. My Look I opted to go with a short dress and sneaker wedges. It ended up being stylish and comfortable but I’m going to wear a few more layers today because it definitely got cold by 4 am! Show y’all a pic tomorrow. Dress – Zara. Shoes – Nike. Hoodie – Lulu Lemon. Leather Jacket – Schott NYC. Hat – Chicago Bulls. Bag – Louis Vuitton. My Favourite Looks From The Festival I’m obsessed with this girls high-waisted lace pants! I’m pretty sure they are from Zara, but I didn’t get a chance to ask. Majorly flattering though! These girls…


Icelandic Football Style

Icelandic Football Style

Last night, every Icelander in the world (ok 67%) celebrated as the national football team tied against heavyweights Portugal. I know what you’re thinking—a tie? Why are we so excited? Well, this is the first time Iceland has ever played in the Eurozone and—if you know nothing about football, like me—Portugal is a regular player in the contest and a MASSIVE heavyweight. Like these guys are essentially the best so really, this tie is an incredible feat. Áfram Ísland! I watched the match at Ingólfstorg Square wearing an Icelandic flag and a smile. It was so exciting. I don’t know many football rules but that didn’t stop me from yelling and chanting with all the other fans. And apparently, according to the news and Cristiano Ronaldo (ew) himself, Icelanders celebrated in France after the match like no one’s business. But I’m not a sports writer, I’m a fashion writer, and a straight female, and single, so I couldn’t help but notice how stylish these men were. From the hairstyles to the tattoos, this team made their uniforms enviable, and I (this is 100% serious) promptly bought an Icelandic jersey the moment they won. For all the football players reading this—did I mention I’m single? So here you go: a silly celebration of our beautiful team. The Rugged Gentleman: Aron Gunnarsson Captain Aron Gunnarsson was, without a doubt, the star of the game. Just check out this picture, courtesy of the Reykjavík Grapevine. While Ronaldo came off as pompous and childish, Aron was the pinnacle of maturity and grace. This was epitomized when at the end of the game, Aron went to shake Ronaldo’s hand—which I’m told is per normal for football matches—and Ronaldo promptly ignored the gesture and walked away. Aron awkwardly pursued the Portuguese star until finally, Ronaldo momentarily touched Aron’s hand…


Smelling The Roses At FM Iceland

Smelling The Roses At FM Iceland

After choosing a new route today—so exciting, I know—to walk from my Reynimelur apartment to Stofan, I happened to pass by a store I hadn’t seen before called FM Iceland, and intrigued by the beautiful bottles of perfume in the windows and large posters of beautifully made-up ladies, I decided to check it out. While FM Iceland has been in the country for some time, this shop had only been in this location for 2 weeks (!!). For reference, it’s right around the corner from Stofan. Sjörn, the shopgirl, explained to me that FM Iceland has the strongest perfumes in Iceland. Their scents go up to 30% aromatic compound, while in comparison, eu de toilettes are usually around 8-12%. This stronger percentile means that the smell lasts longer on the skin, and as someone who carries their perfume in their purse (I’m a total scent junkie), this definitely appealed to me. I was so excited to try out some new flavours. The perfumes here aren’t named with typical names (like J’Adore Dior or Euphoria) but rather have numbers. This is typical of perfumeries though, as Sjörn tells me. I’ve only ever bought perfume off the rack (you know, from Bloomingdale’s or duty free) but the idea of buying perfume with numbers felt kind of like buying modern art, you know? It’s all “Untitled #38,” or “Anonymous #8,” super chic! Excited to start sniffing, I asked Sjörn for the most popular perfume in Iceland. She immediately pointed me to #20, which was actually sold out. Sorry for the blurry picture! Anyway, it was easy to understand why #20 was the most popular. It’s luxurious—floral, a little bit sweet, but with a tangy after-smell. I could totally see a young working woman wearing it. The scent wasn’t overly-powerful, but it was still beautiful. After smelling the most popular,…


Catherine Côté And Her World Of Rainbow Nails

Catherine Côté And Her World Of Rainbow Nails

Catherine Côté came to Iceland from Montreal four years ago. A 3D custom nail artist, she works out of her Skeggjagata studio, Rainbow Nails, catering to the elite of Reykjavík nail-enthusiasts. Hoping to get something spectacular to decorate your fingers? Catherine has done nails covering everything from galaxies to Icelandic runes, but she’s always up for something new. We at RFD particularly like her geometric-style talons, like the one pictured above. While still being an exciting conversation piece, they are also understated and appropriate for the workday. Hey—it’s pretty hard to type with stiletto acrylics (as any girly-girl knows.) But Catherine’s style goes beyond just nails. The lady has waist length hair that is constantly changing colours. I’ve seen it black, emerald green, mermaid-scale blue, streaked with yellow, and many more. She also has a wardrobe that is to die for. When I first met her, she was wearing a dress decorated with Flintstone-esque bones, and I’ve since seen her in multiple pairs of Black Milk leggings and those iconic Irregular Choice light up trainers. She’s both bold with her clothes and her choice of lipstick. While Kylie Jenner might be all about brown pouts and lipliner, Catherine picks bright shades like banana-yellow and green. It’ll make you want to throw away all your pinks and reds and chose something a little more eye-catching. At least, that’s how I felt. It was almost impossible for us at RFD to chose a small selection of Catherine’s nails to show—they were all so amazing! We therefore just decided to create an obscenely large gallery for you to check out. Inspirational, much?   On a personal note, I (Hannah Jane, nice to meet you!) met Catherine last summer and have gotten my nails done by her 4 times since then. I’ve gotten everything from…


Playing the Field – The Icelandic Men’s Football Team

Playing the Field – The Icelandic Men’s Football Team

While Iceland first participated in the Olympic Games in 1908, it took until 1956 for an Icelander to win an Olympic medal. Considering this relatively recent foray into the international sports world, Icelandic athletes have certainly been stepping up to the plate, field, court or wherever as of late, showcasing their impressive skills in ­  various international arenas. ­  Media ­  attention has most recently been centred on the success of the Icelandic men’s football team, which, for the first time ever, secured a spot in the ­  UEFA Euro 2016 to be held in France. With this qualification, the team has secured the ­  title of ‘smallest country to participate’ in this tournament. With around 330,000 ­  people, Iceland is less than one-sixth of the size of Slovenia, which holds the title for second-smallest country to qualify for the UEFA European Championship. Though its small population doesn’t seem conducive to such a highlevel of sporting achievements, Iceland has been working relentlessly to improve its facilities. Since the early 2000s, football facilities, coaches and players have popped up all over the country, fostering a fresh new generation of skilled and dedicated football stars. While Icelandic football players have achieved a high level of fame at home, some have even carved a place for themselves in the football leagues abroad. Athletes such as Eiður Guðjohnsen, Gylfi Sigurðsson and Aron Gunnarsson play football in premier leagues in other countries. Amidst the hubbub around the men’s team, the Icelandic women´s team has aptly noted its own success. At the time of writing, FIFA ranks the women’s team 20th overall, with an average position of 17th since FIFA started its ranking system. While the participation of the men’s team is certainly noteworthy, the women’s team has already been to an impressive two Euro games….


Street Fashion And Tattoos At The Icelandic Tattoo Convention

Street Fashion And Tattoos At The Icelandic Tattoo Convention

The Icelandic Tattoo Convention took Gamla Bío by storm this weekend, bringing a bunch of world-class international and Icelandic tattooists and fans together under one roof. Hosted by Reykjavík Ink and soundtracked by the buzz buzz buzz of tattoo machines (yes, they tattoo live there!), the convention was three days of alternative celebration. RFD arrived bright and early, ready to check out the fashion, art and tattoos. Most attendees were there for one reason—to get inked—and therefore their fashion choices reflected this. Customers opted first and foremost for comfort and convenience, but of course, these colourful (literally!) individuals still didn’t sacrifice their own personal style. Snapbacks, bright sneakers, and trendy sunglasses were the name of the day, but even those in just a white t-shirt still looked smashing, as the majority of the people there were absolutely covered in tattoos. We at RFD gawked at everything from sailor-style roses and sparrows to intricate geometric dotwork. We saw tattoos dedicated to children, lovers, and even one proclaiming its bearers love of hot dogs. Incredible, right? Even the most commitment-adverse Charley would contemplate a backpiece there, trust us. But the number one must-have accessory seen at the Icelandic Tattoo Convention? An arm, leg, or torso covered in plastic wrap with a fresh new sparkle-y tattoo underneath. Here’s some style snaps:   This customer mixed his tropical shirt with a camo hat and squeaky-clean nikes. We love it! Bjarki (who used to work at Reykjavík Ink) took a smoke break in dark jeans and 90s raver sneakers. Still waiting to hear back on where he found those. Friedemann was from Germany, and looked like a Berlin Don Draper in his shiny shoes and wayfarers. We at RFD collectively swooned. With a bouffant and deliberately-tousled overalls, this guy had my favourite look of the convention. It was relaxed, effortless, but still oh-so-trendy. Inspired? Just wait….