Design March @ Hannesarholt 2016

Design March @ Hannesarholt 2016

The 7th annual Design March is upon us this year in Iceland, and as per usual it is filled with Icelandic talent and design. This year in downtown Reykjavík there will be a cluster of shows with various designers co-existing in Hannesarholt, Grundarstig 10, 101 Reykjavík. Here is a quick overview of the group of designers exhibiting in Hannesarholt this year.

sagakakalaSaga Kakala

Exhibiting on the lower ground floor of Hannesarholt is Saga Kakala. The woman behind Saga Kakala is the Icelandic actress, MSc, and entrepreneur, Ingibjörg Gréta Gísladóttir. She operates together with various artists and designers for each one of her line of silk and cashmere scarves. Every collection tells its story and has its unique aesthetics. This year for Saga Kakala’s third collection, Ingibjörg collaborated with the Icelandic designer, Katrín Ólína Pétursdóttir. Katrín Ólína has developed a rich visual language that builds on research, experimentation and intuitive, creative drawing processes that combine the use of technology with the hand drawn.
This line is named Goddesses as Katrín sought inspiration from goddesses from various parts of the world, like the Norse goddess Freyja and the Roman goddess Venus.


North Limited

Situated on the second floor of Hannesar­holt are North Limited. North Limited is a group of Ice­landic­ designers, Guðrún Vald, Sigríður Hjaltdal and Þórunn Hannesdóttir. North Limited’s style is both contemporary and warm. Icelandic heritage influences them, and the outcome is beautiful objects mixed with elegance and Icelandic quirkiness. They mainly focus on design furniture and home accessories. Throughout the past six years, these designers have been making a name for themselves in Iceland and have only been exhibiting together for nearly two years at both Icelandic and international design fairs. North Limited focuses on classic design with high-quality production, focusing on both top-grade materials as well as the best craftsmanship possible for each product. During their show in Hannesarholt, they will be showcasing a few new designs along with their pre-existing collection.


On the same floor as North Limited, you will find Stafli (The Collective Conscience). Stafli is an audio-filled-experience, an exhibition that develops and lives with our society by Þórður Hans Baldursson and Halldór Eldjárn. Together they have built a CT-scanner for the collective conscience. In short Stafli or The Collective, Conscience is an interactive sound piece that enables people to speak publicly, leaving their thoughts in the ether. It consists of an old dial phone and a radio that has been modernized. The phone has been equipped to record and upload short audio messages to a web server, where the receiver can access them and play at random. Later after the show, the audio archive will be accessible online at

“A radio has been left on in a small living room in downtown Reykjavík. Not many people pay attention to the monotonic broadcast, and even fewer realize that this radio contains the collective conscience of a whole nation.”



Hidden Wood

Hidden WoodMake sure that you don’t miss out on the exhibition in the loft in Hannesarholt. There you will find a presentation of the exhibition Hidden Wood, a show that exposes the dialog between designers and the disused opportunities from using driftwood as raw material. The show appeals to the social responsibility by using the local material in the interest of sustainability. The curators, who orchestrated and ran Hidden Wood are, Dóra Hansen, an interior designer, and Elísabet V. Ingvars­dóttir a design historian, will be premiering a video, which shows us the production of the original exhibition that they ran in the autumn in 2015. The original show Hidden Wood first showcased in a showroom that is somewhat unusual, an 80-year-old abandoned herring factory in the Westfjords of Iceland. It showcased the works of 26 designers and artists, everything from jewelry designs to driftwood-architecture.

 “The idea and image of Icelandic design is vague and lacking definition. Using Icelandic driftwood could be a defining step in solving that image by creating something unique and distinctive.”