Bon Voyage! to Reykjavik Fashion & Design
Creativity is what Iceland may be best known for. From 13th century poet Snorri Sturluson, to 20th Century Nobel Laureate Halldór Laxness, Icelandic intellectual property has been recognised globally.
With latter-day music mavericks such as Mezzoforte, Sugarcubes, Björk, Sigur Rós, Of Monsters & Men, Gus Gus, Múm and Emiliana Torrini—not to mention film composers Jóhann Jóhannsson, Atli Örvarsson, Ólafur Arnalds and Máni Svavarsson— Icelandic music is now “googled” 20 times more frequently than Iceland itself.
Music, fashion and design have always interacted with a certain type of ping-pong effect. From the white stockings of the Mozart era to the mop tops of The Beatles, let alone the platform footwear of Abba times, these related forces have proved to be vital in distinguishing the ever-evolving zeitgeists of our continents, and continue to do so. The same goes for evolutions in architecture and other forms of design.
The timing of a new Icelandic fashion and design publication, dedicated to fashion and design, could not be better, in view of the fast-growing creative branches of Iceland. Presented in English, written and designed by our foremost experts, Reykjavík Fashion & Design is a most welcome addition to our somewhat limited variety of such endeavours.
The newly revamped Old Harbour of Reykjavík is amongst what is being profiled in this first issue. Rightfully so. This cool new quarter truly reflects a new territory where the creative industries are successfully merged and represented in their most diverse forms: 90% of Iceland’s prolific recording studios located next to art galleries, exhibits and museums, the headquarters of authentic designers Farmers Market, top fashion designer Steinunn Sig’s workshop and boutique, CCP computer game head office and Sjávarklasinn, a dead-cool new hub for diverse creative business developments, to name a few.
Bergsson, Bryggjan, Sjóminjasafnið, Valdís, Matur & Drykkur, Cocoo’s Nest, Marina, Sjávarbarinn and Retro Café are amongst the creative gourmet eateries on offer in this new hot spot of 101 Reykjavík.
We look forward to inventive profiling of our artists, designers, musicians, inventors, traders and other representatives of a vibrating field which perfectly enhances the fastest-growing sector of our times: the experience industry, which of course includes tourism and sports, but is now, more than ever, celebrating a wide variety of cultural ambassadors and trend icons of the creative sector in 21st century Iceland.
Jakob Frímann Magnússon
Reykjavík City Center
June 25, 2018
June 20, 2018